Project background
Coral reefs could be gone in our lifetime – if they go, the protection, health, and well-being of people and our planet will be affected to a point of no return: coral reefs are home to more than 25% of all marine life and vital carbon sinks supplying rain water, drinking water, and oxygen.
They are also a valuable source of livelihoods and local economic growth, food security, safer, and more protective coastlines, good wellbeing and mental health and life-saving medicines.
Puerto Galera in the Philippines is a busy marine tourism destination with over 60 marine tourism businesses offering services in a relatively small area. Designated a UNESCO biosphere reserve in 1977 it’s famous for its marine life and coral reefs.
While marine tourism in this location offers many benefits to the local economy, if unmanaged the activities also threaten to degrade the health of the environment upon which it’s built. Preventable irresponsible tourism practices (such as improper anchoring or kicking corals) cause breakage of live coral, damage which can take decades to repair. This in turn undermines the resilience of coral to other global stressors, such as climate change.
Reef-World’s flagship Green Fins program targets dive and snorkeling operators and helps them become driving forces in coral reef protection and conservation.?Green Fins was first introduced in Puerto Galera in 2011 and met much success.?However, all Green Fins operations halted during the COVID-19 pandemic. The aim of this fundraiser was to rebuild local capacity for Green Fins operations in Puerto Galera.
Key project activities
- 6-day Green Fins (GF) Assessor Training Programme conducted by Sam Wilson, Emma Levy, and Erin Canto from The Reef-World Foundation (RWF) in Puerto Galera, Philippines
- 4 assessors (2 men and 2 women) from Blue Alliance successfully passed and completed activities to become certified Green Fins assessors.
- Assessment, reporting, and feedback completed for 4 marine tourism businesses in Puerto Galera.
- Awareness-raising presentations completed for four marine tourism businesses, reaching 30 pax (21 men and 9 women).
- Recruitment of 5 marine tourism businesses to the GF online platform, the GF Hub.
- Adaptation of GF awareness raising presentation Tier 1 to address local threats.
- Stakeholder event conducted with seven operations discussing local challenges for sustainable tourism in Puerto Galera and re-introducing Green Fins.
- Discussions and local strategy updates with Municipal Environmental Resources Office (MENRO), Municipal Agricultural Office (MAO), Financial Management Office (FMO), Department of Tourism (DOT), Blue Alliance and RWF.
Key project outcomes
This fundraiser supported Reef-World’s direct costs to deliver the six-day Green Fins Assessor Training Programme in Puerto Galera. Four local environmental champions with the skills and resources needed to conduct ongoing operations have been trained. As qualified Assessors, they conducted assessments to reactivate Green Fins memberships, helping businesses to once again build sustainability action plans.
They have also delivered awareness-raising presentations to dive centre staff and tourists, building understanding of sustainable business practices. Together with Reef-World’s support, they are using the assessment data to inform local decision-making around the national and local government’s new sustainable tourism plans.
Concretely, within the scope of this project, the following has been delivered in Puerto Galera:
- Training for 4 Green Fins Assessors
- Reassessments of 4 local business operations
- Environmental awareness raising for 30 local dive staff (estimated 30% female)
- Estimated 8,000 tourists reached with environmental messaging (estimated 2,000 per operator)
Community involvement
Assessor team’s community network
The four assessors from the Blue Alliance team already have strong connections with the marine tourism industry in Puerto Galera. During the recruitment process many of the shop staff, particularly the dive guides, had personal and professional connections with the Blue Alliance staff and were very open to conversations with the team about activities.
The Blue Alliance awareness activities, particularly Blue Talks, are already a regular activity for many dive centres. This groundwork will be very useful for developing Green Fins awareness-raising activities beyond just the certified members.
Established Dive Association
The Dive Association in Puerto Galera may be less active now, but the president and VP of the association is connected with local government and respected within the community. They are also the manager of a dive centre that is a re-engaged Green Fins member from this ATP.
Dive associations have proven to be very impactful, particularly when connected with LGU and included in local planning. They give an organised voice to the businesses in the area and provide a level of technical expertise that is vital for marine planning in the area.
Stakeholder event with local dive operators
This event was organised to re-engage with the local dive industry, gaining insights into local issues and communicating the return of Green Fins and how it has changed since 2017. A recruitment drive,
Project Background
Coral reefs could be gone in our lifetime – if they go, the protection, health and wellbeing of people and our planet will be affected to a point of no return: coral reefs are home to more than 25% of all marine life and vital carbon sinks supplying rainwater, drinking water and oxygen. They are also a valuable source of livelihoods and local economic growth, food security, safer and more protective coastlines, good mental health, and life-saving medicines.
Puerto Galera in the Philippines is a busy marine tourism destination with over 60 marine tourism businesses offering services in a relatively small area. It’s famous for its marine life and coral reefs – the area was designated a UNESCO biosphere reserve in 1977. While marine tourism in this location generates many benefits to the local economy, if unmanaged the activities also threaten to degrade the health of the environment upon which it’s built. Preventable irresponsible tourism practices (such as anchoring or kicking corals) cause breakage of live coral, damage which can take decades to repair. This in turn undermines the resilience of coral to other global stressors, such as climate change.
Project overview
Reef-World’s flagship Green Fins program targets dive and snorkeling operators to become driving forces in coral reef protection and conservation. The Green Fins code of conduct provides a baseline for benchmarking operators’ environmental performance, following a standardized assessment process by local champions qualified as Green Fins Assessors.
Businesses are subsequently supported through practical guidance and training, developing sustainability action plans, and annual assessments. To ensure lasting positive change, we also work closely with national governments to promote public-private partnerships, and strengthen regulatory frameworks to provide incentives and new standards for sustainable tourism operations.
Green Fins was first introduced in Puerto Galera in 2011 and met much success. Over the following nine years, 35 dive operators participated in the program and assessment data indicated significant improvement in environmental performance among all businesses (impact scores improved on average by 27%).
Additionally, many environmental activities were conducted (e.g. marine monitoring and clean ups), spearheaded by the Green Fins operations in partnership with local government. Green Fins assessments resulted in the strengthening of local regulations and infrastructure enabling a sustainable industry (e.g. MPA laws, sewage facilities and garbage management).
All Green Fins operations halted during the COVID-19 pandemic and businesses closed. As tourism returns to Puerto Galera, many of the businesses have new management and all of the Green Fins Assessors have changed jobs or location. The national Green Fins implementing agency (Department of Environment and Natural Resources, DENR) has requested Reef-World’s support to rebuild local capacity for Green Fins operations and rejuvenate the program in Puerto Galera.
Project outcomes
This fundraiser will support Reef-World’s direct costs to deliver the six-day Green Fins Assessor Training Program in Puerto Galera. Six local environmental champions with the skills and resources needed to conduct ongoing operations have already been identified by DENR and Reef-World.
Once qualified, the Assessors will conduct assessments to reactivate Green Fins memberships, helping businesses to build sustainability action plans once again. They will raise awareness of sustainable business practices among dive center staff and tourists. Together with Reef-World’s support, they will also use the assessment data to inform local decision-making around the national and local government’s new sustainable tourism plans.
Concretely, within the scope of this project, the following will be delivered:
- Deliver training for 6 Green Fins Assessor candidates
- Conduct reassessments of 10 local business operations
- Deliver training for 70 local dive staff (30% female)
- Reach 10,000 tourists with environmental messaging
This training will rebuild local capacity for Green Fins operations in Puerto Galera. The local marine tourism community in Puerto Galera have proven to be very receptive to the program, and there is a strong demand to activate membership.
The program has been developed significantly since the pandemic, including a threshold for certification and membership levels based on performance (gold, silver and bronze). We have also collaborated with lead diver training agency PADI on a new sustainability recognition program. So, there are many more incentives for operators to demonstrate exemplary environmental performance.
Results will continue beyond the life of this project as Green Fins is embedded in a national environmental initiative, so the DENR is committed to sustaining and expanding Green Fins nationally. The only gap in funding is for capacity building, which will be met through this fundraiser.
Partner and community involvement
Reef-World has a long-established partnership with the DENR (since 2007), the national authority for environmental protection. The DENR works through regional departments, who engage and collaborate with local government units. Region 4b oversees the Puerto Galera region. Reef-World and the 4b regional office have already identified local environmental champions to be trained as Green Fins Assessors. These individuals are experienced divers and environmental resource managers, and Green Fins operations will become a core part of their roles once they are trained.
The project will engage local marine tourism business (both diving and snorkeling) management and staff, many of whom are local community representatives. Environmental training will be delivered to the entire staff teams, including the dive/snorkel guides, admin staff, boat crew and maintenance staff.
Where the businesses offer accommodation, the accommodation staff team will also be invited to participate in the training. Everyday sustainable behaviors (e.g. good garbage management) will be taken home to the local communities via the staff. Tourists visiting Green Fins Members will be exposed to environmental messaging and training.
How does this project fit into a larger strategy?
Over the past 20 years, Reef-World has developed and expanded Green Fins in partnership with United Nations Environment Programme (UNEP), coastal communities and governments in popular coral reef tourism destinations, pushing for system change in the scuba diving and snorkeling industry across 15 countries. More recently we have also launched Green Fins Hub, which enables Green Fins digital membership, to complement the certified program and offer support to businesses operating outside geographies where Green Fins Assessor can currently reach. It is our vision to make sustainable diving the social norm, in turn improving the protection and conservation of coral reefs globally.